Through our streaming of tens of thousands musicians, we end up spending countless hours on bands' social media pages. There's no denying that a strong social media presence is absurdly important in today's world, but it can also feel like a full time job. So here are 10 ways not to suck at it, in our humble but honest opinion:
1) JUST ANNOUNCED: Your automatic, text-only Bandsintown/ReverbNation/etc posts about your next 10 gigs look like you don't give a sh*t about any one of them. Nobody likes a robot. You must define your personal branding and stick to it in every thing you put out online (see #5 below)
2) You're not tabloid-worthy just yet. Mixing in your personal mundane life activities with your music account makes it look like your mom is your only fan. We care that a blog wrote an interview about you and want to read it. We couldn't care less that you were 45 minutes late to your dentist appointment.
3) If you haven't posted in a week, people who stumble onto your page will assume you decided a music career was too challenging for you.
4) Try this exercise: find your favorite 5 famous musicians and imitate their Twitter behavior for a week (other than #2 above)
5) Keep a consistent brand, style and voice in everything you do: gig flyers, release announcements, EP covers, etc. Try www.canva.com for a simple and free way to make beautiful graphics very quickly.
6) For the love of your favorite deity, make a website and put a clear link to it on your social channels. Enough with the MySpace pages that don't load. There are gorgeous 'plug and play' solutions out there now and if you are lost at where to start, let us know and we can help.
7) List your email on Facebook unless you're avoiding being contacted, in which case rethink everything immediately. It's mind boggling how hard it can sometimes be to contact a musician to offer them e.g. a paid gig opportunity.
8) Make your URL's for social media something that's easy and possible to find and tag. facebook.com/mybandnyc = good while facebook.com/myband-6832909 = bad. This is a big deal: people can't properly tag you in 3rd party posts if you don't have a properly setup vanity URL on Facebook. If you're struggling, let us know - we'll show you how to do it.
9) Know your demographic. Targeted genres and age-groups dictate whether you should spend most of your time on FB, Twitter or IG (of course all 3, in an ideal world). e.g. If you're an 18 year old rapper, you need to be dominating Instagram. But remember, that's not the place for just your selfies unless you're a face model first, artist second. Show us your home studio, give us some handwritten lyrics, etc!
10) Engage, engage, engage. If you don't reply, retweet, comment to your fans' activity on your social media pages you're seriously missing out. Did we mention that nobody likes a robot?
We hope this is helpful. If this sounds like too much work, we agree and want to help. Visit management.livamp.com to see if our social media prep package could be of use. And if not, send us your thoughts or ideas!